INTRODUCTION
Now a day’s social media has been the important part of
one’s life from shopping to electronic mails, education and
business tool. Social media plays a vital role in
transforming people’s life style. Social media includes
social networking sites and blogs where people can easily
connect with each other. Since the emergence of these
social networking sites like Twitter and Facebook as key
tools for news, journalists and their organizations have
performed a high-wire act. These sites have become a
day to day routine for the people. Social media has been
mainly defined to refer to “the many relatively inexpensive
and widely accessible electronic tools that facilitate anyone
to publish and access information, collaborate on a
common effort, or build relationship”
IMPACT OF SOCIAL MEDIA ON
VARIOUS FIELDS
Impact of Social Media on Education
As per the survey of previous research, 90% of college
students use social networks. Technology has shown a rapid
development by introducing small communication devices
and we can use these small communication devices for
accessing social networks any time anywhere, as these
gadgets include pocket computers, laptops, iPads and even
simple mobile phones (which support internet) etc.For the
purpose of education social media has been used as an
innovative way. Students should be taught to use this tool in a
better way, in the educational classes’ media just being used
for messaging or texting rather than they should learn to
figure out how to use these media for good. Social media
has increased the quality and rate of collaboration for
students. With the help of social media students can easily
communicate or share information quickly with each through
various social sites like Facebook, and Instagram etc. It is also important for students to do some practical work
instead of doing paper work. They can also write blog.
Impact of Social Media on Business
Social media is the new buzz area in marketing that includes
business, organizations and brands which helps to create
news, make friends, make connections and make followers.
Business use social media to enhance an organization’s
performance in various ways such as to accomplish business
objectives, increasing annual sales of the organization. Social
media provides the benefit as a communication platform that
facilitates two way communication between a company and
their stock holders . Business can be promoted through
various social networking sites. Many of the organization
promotes their business by giving advertisement on the social
media in order to attract maximum users or customers.
Customers can connect and interact with business on a more
personal level by using social media. If an organization has
established a brand, social media may help this organization
to develop the existing brand and give the business a voice.
Impact of Social Media on Youngsters
Nowadays social media has become a new set of cool tools
for involving young peoples. Many young people’s day to day
life are woven by the social media Youngsters are in
conversation and communication with their friends and
groups by using different media and devices every day.
In past years it was seen that youngsters are in touch with only
friends and their groups in schools and colleges. But
nowadays youngsters are in contact not only with known
friends but also with unknown people through social
networking sites, instant messenging etc.
Throughout the country teenagers frequently use the web,
mobile phones, online games to communicate and gather
information with each other.
Negative Effects of Social Media on Youngsters
Today it’s not clear that who the “strangers” are
especially in the field of social media.
Kidnapping, murder, robbery can be easily done by
sharing details on social media.
There are many cases registered in police station
where adults target young children and lure them
into meeting them.
Mostly youngsters waste lots of time on social sites
like chatting which also effects their health.
Some useless blogs influence youth extremely that
they become violent and can take some
inappropriate actions.
CONCLUSION
As the technology is growing the social media has become the
routine for each and every person, peoples are seen addicted
with these technology every day. With different fields its
impact is different on people. Social media has increased the
quality and rate of collaboration for students. Business uses
social media to enhance an organization’s performance in
various ways such as to accomplish business objectives,
increasing annual sales of the organization. Youngsters are
seen in contact with these media daily .Social media has
various merits but it also has some demerits which affect
people negatively. False information can lead the education
system to failure, in an organization wrong advertisement will
affect the productivity, social media can abuse the society by
invading on people’s privacy, some useless blogs can
influence youth that can become violent and can take some
inappropriate actions. Use of social media is beneficial but
should be used in a limited way without getting addicted.