The Impact of Social Media by Samina Hussain

INTRODUCTION

Now a day’s social media has been the important part of

one’s life from shopping to electronic mails, education and

business tool. Social media plays a vital role in

transforming people’s life style. Social media includes

social networking sites and blogs where people can easily

connect with each other. Since the emergence of these

social networking sites like Twitter and Facebook as key

tools for news, journalists and their organizations have

performed a high-wire act. These sites have become a

day to day routine for the people. Social media has been

mainly defined to refer to “the many relatively inexpensive

and widely accessible electronic tools that facilitate anyone

to publish and access information, collaborate on a

common effort, or build relationship”

IMPACT OF SOCIAL MEDIA ON

VARIOUS FIELDS

Impact of Social Media on Education

As per the survey of previous research, 90% of college

students use social networks. Technology has shown a rapid

development by introducing small communication devices

and we can use these small communication devices for

accessing social networks any time anywhere, as these

gadgets include pocket computers, laptops, iPads and even

simple mobile phones (which support internet) etc.For the

purpose of education social media has been used as an

innovative way. Students should be taught to use this tool in a

better way, in the educational classes’ media just being used

for messaging or texting rather than they should learn to

figure out how to use these media for good. Social media

has increased the quality and rate of collaboration for

students. With the help of social media students can easily

communicate or share information quickly with each through

various social sites like Facebook, and Instagram etc. It is also important for students to do some practical work

instead of doing paper work. They can also write blog.

Impact of Social Media on Business

Social media is the new buzz area in marketing that includes

business, organizations and brands which helps to create

news, make friends, make connections and make followers.

Business use social media to enhance an organization’s

performance in various ways such as to accomplish business

objectives, increasing annual sales of the organization. Social

media provides the benefit as a communication platform that

facilitates two way communication between a company and

their stock holders . Business can be promoted through

various social networking sites. Many of the organization

promotes their business by giving advertisement on the social

media in order to attract maximum users or customers.

Customers can connect and interact with business on a more

personal level by using social media. If an organization has

established a brand, social media may help this organization

to develop the existing brand and give the business a voice.

Impact of Social Media on Youngsters

Nowadays social media has become a new set of cool tools

for involving young peoples. Many young people’s day to day

life are woven by the social media Youngsters are in

conversation and communication with their friends and

groups by using different media and devices every day.

In past years it was seen that youngsters are in touch with only

friends and their groups in schools and colleges. But

nowadays youngsters are in contact not only with known

friends but also with unknown people through social

networking sites, instant messenging etc.

Throughout the country teenagers frequently use the web,

mobile phones, online games to communicate and gather

information with each other.

Negative Effects of Social Media on Youngsters

Today it’s not clear that who the “strangers” are

especially in the field of social media.

Kidnapping, murder, robbery can be easily done by

sharing details on social media.

There are many cases registered in police station

where adults target young children and lure them

into meeting them.

Mostly youngsters waste lots of time on social sites

like chatting which also effects their health.

Some useless blogs influence youth extremely that

they become violent and can take some

inappropriate actions.

CONCLUSION

As the technology is growing the social media has become the

routine for each and every person, peoples are seen addicted

with these technology every day. With different fields its

impact is different on people. Social media has increased the

quality and rate of collaboration for students. Business uses

social media to enhance an organization’s performance in

various ways such as to accomplish business objectives,

increasing annual sales of the organization. Youngsters are

seen in contact with these media daily .Social media has

various merits but it also has some demerits which affect

people negatively. False information can lead the education

system to failure, in an organization wrong advertisement will

affect the productivity, social media can abuse the society by

invading on people’s privacy, some useless blogs can

influence youth that can become violent and can take some

inappropriate actions. Use of social media is beneficial but

should be used in a limited way without getting addicted.